Marc Dorcel Sponsors Biker in Dakar Rally 2012

PARIS—Marc Dorcel will support biker No. 69 Hugo Payen as his main sponsor during the next Paris-Dakar Rally. Payen, the wild rider who won last year’s “no help” category, will bear the porn giant’s logo and colors during his fifth run.

Anna Polina, the blazing hot Dorcel Girl, will be present to give Payen courage during the race.

Payen has subtly decorated his Yamaha 450WRF with Polina’s nude body.

Last year, the fearless biker contacted Dorcel through the nearby Dorcel Store, the company’s retail store, after he had been assigned No. 69. Payen was the hit of last year’s race with all his Dorcel stickers and t-shirts. This time, Payen and Dorcel decided to sexy up the Paris-Dakar, and the partnership is even more daring: a look at the pictures made during the glamorous and sporty photo shoot with Polina, Payen and his engine shows that the partnership has been taken up a notch.

“Hugo Payen’s courage, persistence and results on last year’s Paris-Dakar really impressed us, without mentioning the emotion brought by our partnership onsite,” Dorcel CEO Gregory Dorcel said. “It was therefore obvious for us that we had to reaffirm our support on this edition. We wish him good luck for the race.”