PARIS — Marc Dorcel Productions has announced that it experienced a 10 percent growth in its business volume. Sales figures have risen to 25.5M€ in 2011 and have doubled since 2007.
“We are thrilled with our excellent results,” says Grégory Dorcel, Marc Dorcel’s CEO. “Our brand is incredibly strong, and Marc Dorcel has some amazing new products in the pipeline which we will be glad to develop worldwide.”
At a time of business challenges, Marc Dorcel’s innovation and diversification strategy, as well as a constant revitalization of an already strong brand, has proven itself. Indeed, the adult company born in 1979 has kept evolving and launching ground-breaking and daring projects within the past few years.
A Trailblazing Key Player
3D
The group premiered an extensive 3D catalogue in 2010, including 200 exclusive X-rated programs especially designed for 3D and produced with the newest recording technologies (3D cameras, side by side, full HD…). Marc Dorcel then launched the first 3D IPTV and SVOD platforms, adding to its 2D turnkey SVOD solutions (production, aggregation, distribution, technical support, platform management) already developed in 24 countries with 65 TV operators.
Smart TV
In September 2011, Marc Dorcel unveiled the Dorcel App — the 1st adult application for Smart TV. Especially developed and designed for TV manufacturers, the Dorcel App offers viewers, via their TV screen, a simple and fast access to Marc Dorcel’s contents and services: films, news, native 3D videos… The interfaces, fully adapted, as well as an optimized ergonomics, give users an intuitive navigation through the different thematics.
The Dorcel App is now being developed with the main TV manufacturers in The Netherlands, in Korea and in Japan so as to distribute this TVOD and SVOD connected offer on all screens in Europe.
The 1st European VOD platform
As well as being the producer of +500 high quality adult movies directed by the industry’s top guns, such as the very aesthetic blockbuster Inglorious Bitches directed by Max Candy, Marc Dorcel is also the distributor of 50 international studios in VOD. Indeed, since the early creation of dorcelvision.com in 2002, the 1st European adult VOD website, Marc Dorcel has kept adding exclusive contents to its catalogue (exclusive European VOD distributor of Digital Playground, Rocco Siffredi Productions…) to bring a most comprehensive offer to a wide audience.
“After our VOD services rollout, the launch of our first 3D services… Marc Dorcel continues to break new ground and clearly positions itself as a key player of convergence and innovation at the service of adult entertainment,” says CEO, Dorcel. “Our goal is to make our contents and services available at any moment and on any device, as well as our perfect command of interactive TV broadcasting services, naturally leads us to constantly innovate.”
The 1st adult movie produced by 1 000 web users
In 2010, Marc Dorcel created a thrill with a world premiere. The porn expert launched Mydorcel, the first ever crowd funding operation and gave 1,000 web users the opportunity to produce the movie Mademoiselle de Paris. The operation was a huge success and the whole 125 000€ budget was collected in less than 78 hours.
“More than a seller, Mydorcel was a great chance to get even closer to our audience and to involve the fans in the production of an adult movie, bring them behind the scenes, implicate them in the choice of the casting, the cover… like true members of the team! This was a fantastic experience!” says CEO, Dorcel.
DIVERSIFICATION STRATEGY
As well as innovating, Marc Dorcel also continues driving its diversification strategy and is strongly acting in different sectors of adult entertainment, whether in TV production, publishing, licensing or retailing.
A firmly established TV channel and tailor-made soft contents
After having created Dorcel TV in 2006, a benchmark adult channel broadcast in more than 60 operators of 30 countries that has appealed to more than one million subscribers, Marc Dorcel has developed a unit dedicated to the production of soft TV shows and reports that meet with a huge success. With this unit, Marc Dorcel now provides European mainstream TV channels with turnkey reports and programs.
1st European concept stores dedicated to pleasure
Also, Marc Dorcel opened its 4th Dorcel Store in France in March 2011. Designed for couples, these concept stores dedicated to pleasure have an average surface of 300m² and offer more than 3,000 products selected from all over the world (lingerie, massage oils, costumes, accessories, sextoys, sexy games…) presented in a guilt free, fun and classy atmosphere. The French brand plans to open 50 Dorcel Stores in time.
A comprehensive collection of classy sextoys
A worldwide renowned erotic pioneer for the past 30 years, Marc Dorcel wanted to share his expertise in ultimate pleasure with a range of innovative and classy sex toys for men and women. The un-questioned leader in French Porno chic therefore revisited classic sextoys and as well as brought on new and inventive products designed to guarantee ultra-sensual experience. The Marc Dorcel sex toys are distributed all around the world in specialized retail outlets.
Publishing
In 2008, the European leader has launched an adult magazine, Dorcel Mag, so as to offer readers a publication that resembles Marc Dorcel’s movies; classy, chic and very arousing. This monthly magazine is distributed in France and has a circulation of 30,000 issues.
“With our magazine, our high quality TV channel, our chain of sexy concept stores, our collection of stylish sex toys and our soft production unit, we have settled our company in all different sectors of the adult industry, making it a major player of the sector and a global media group”, says CEO, Dorcel.
A STRONG BRAND
Luxury positioning
With a 50 percent reputation rating in France (Ifop survey), Marc Dorcel is a key figure of the European adult landscape that is known for its classy and glamorous image. In 2011, within the framework of its strong international development on many different sectors (TV, VOD, shops, publishing, sex toys), the brand decided to rethink its visual identity. With its new emblem, a sensual and curvy fuchsia seal marked with an “X”, Marc Dorcel reaffirms a high quality pornography that constantly evolves with its audience and redefines the standard of its category.
With its stylish approach of eroticism, and its real savoir faire, Marc Dorcel has raised pornography to a genuine luxury object, “à la française.” Different by its aestheticism, its projects, its provocative and original but always refined style, Marc Dorcel has a unique touch that shows a true forward thinking that allows the French brand to make its products accessible to the largest audience.
The Dakar Rally adventure
Marc Dorcel went all over the world with the sponsoring of Dakar Rally’s biker #69.
Indeed, the biker’s epic journey, on his motorbike especially and subtly decorated with Anna Polina’s beautiful naked body, the blazing hot Dorcel Girl who was his sexy lucky charm during the race, fascinated the public. The news spread from Europe to Russia, Japan, Korea, Argentina, Chile and even Peru, where Polina and biker Hugo Payen were welcomed as true stars at the Rally’s finish line.
Another grand adventure that allowed the porn giant to meet with different audiences worldwide and showed the strength of a most creative brand that can hold all fields.
