Adult Industry Heads Down Under for Adultex in March

MELBOURNE, Australia—Vineyards, rolling hills and kangaroos will form the backdrop for Australia’s sixth Adultex, the Southern Hemisphere's largest adult B2B trade fair and conference, held March 12-14 in the Hunter Valley wine-growing district, two and a half hours out of Sydney.

Founded and managed by Australian adult distributor Calvista Australia, the commercial event allows adult industry retailers to meet with company owners and sales representatives from more than 40 leading adult manufacturers and media producers, including California Exotic Novelties, Doc Johnson, Topco Sales, Pipedream Products, Pjur and Sportsheets.

“Adultex is a fantastic trade event. It brings together adult retailers, manufacturers and studios for three days of focused information exchange, new product releases, seminars, and buying—without the distractions of consumer shows. Adultex 2010 sold out within one week, we are already seeking for a larger venue for 2011,” states Michael Bassett, CEO of Calvista Australia. “We’re honored to have the support of so many of the world’s leading brands with additional sponsorship from Vida, who are launching their luxury rechargeable vibrators, and Touché, from the Netherlands. It’s sure to be another great show.”

“Adultex is the premier business event for the Australian market, and we are so pleased to be participating,” said Susan Colvin, president and founder of California Exotic Novelties. “We are very pleased to support the show.”

Media producers attending Adultex 2010 include Vivid Entertainment, Digital Playground, Private, Titan Media, Daring Media, Marc Dorcell, Jules Jordan Video, and New Sensations.

And as for the kangaroos? “Our international guests only need go for a morning walk and they are sure to come across a roo or two!” Michael Bassett explained.

For more information, go to Adultex.com.au.