AMSTERDAM — Abbywinters.com has launched pay-per-scene on its popular site to capture sales from transitory traffic. After extensive testing, the company says that results show that pay-per-scene members outspend the traditional subscription members.
“We get a lot of traffic who browse the site for a short time. Perhaps they liked the clip they saw on a tube site. Instead of asking them to buy a subscription, we allow them to buy single scenes that interest them. Some people don’t want to be locked-in with a subscription” said Garion Hall, abbywinters.com CEO.
Shoots purchased via pay-per-scene go permanently into that user’s “digital locker,” the contents of which are theirs to access in perpetuity.
“Storing scenes in the digital locker lets users access content from anywhere, at anytime,” Hall observes. “That’s very important now; it’s their secret stash. Also, it keeps the users coming back, which allows us to promote additional related scenes. Additionally, pay-per-scene members are not treated as second-class citizens, they have access to all the content from that shoot; pictures, videos, even handwritten ‘bios’ by the models and discussion forums.”
According to Hall, “The additional benefit is we get to unlock value from back-catalogue content. Pay-per-scene members are buying shoots from back in 2002, 2003, as well as more recent releases.”
Hall says that statistics show usage is high, with spending patterns significantly higher than those allowed by subscription-based sales.
“Of course,” he points out, “affiliates enjoy the increased revenue as well.”
