LONDON—White Label Dating reports its Casual network is experiencing significant growth in all major territories, with conversion rates increasing by 44 percent in the U.S. alone. The company reports this growth comes as a result of its comprehensive customer engagement program.
The leading private label dating provider’s USA Casual network has experienced the most rapid growth, benefitting from increased seven-day conversion rates. On desktop, conversion increased by 44 percent in July compared to June, while mobile conversion rates also saw an uplift of a quarter. These increased conversion rates boosted total revenue on the USA Casual network by 26 percent.
Meanwhile the company has seen revenue from first time subscribers grow by 12 percent compared to six months ago in the U.K., where White Label Dating boasts a third of the adult population in its database. Total revenue has also increased by 11 percent per day in Australia.
White Label Dating powers fully-branded online dating sites for affiliates, entrepreneurs and media brands. With a network of more than 1,700 international partners, the platform operates in all English-speaking territories including the U.K., U.S. and Australia. The company also has a team of 11 account managers and offers custom design resources and financial analysis for high revenue-generating partners.
Steve Pammenter, CEO of White Label Dating, remarked, "Our Casual network is performing exceptionally well at the moment. Our dedicated CRM team have had a huge positive impact on customer engagement; we regularly send campaigns encouraging members to upload photos—our most recent resulted in a 40 percent increase in photo submissions, followed by an additional campaign which subsequently increased same day conversion rate by 17 percent.
“We’re very pleased with the positive effect of these changes on our revenues and conversion rates and we’ll continue to make improvements to further boost growth in this network."
Pammenter continued, “Our highly customizable platform, with advanced niching functionality, allows us to provide our partners with low-cost traffic and high conversion rates. We take care of the software, customer care, payment processing, database and community engagement, allowing our partners to focus solely on driving high-quality traffic to their sites.
“We’re currently offering all new partners a 100 percent revenue share for the first three months when you get in touch quoting CASUAL*. If you’re interested in benefiting from our high converting network, get in touch by emailing [email protected] today.”
White Label Dating also offer high-converting premium members area spots for those wishing to buy traffic. Anyone who’d like to learn more about this opportunity should contact [email protected].
Launched in 2003, White Label Dating offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Evening Standard, Bauer Media and Dennis Publishing as partners. White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and more.
