CYBERSPACE—TrafficStars issued a statement today about its Native Ads pricing model, which is available to all advertisers. CPMV, which stands for Cost Per Mille Views, is the standard pricing model for the ad network’s Native Ads inventory, to guarantee visibility for ads.
With CPMV, the impression is only registered when a user sees at least 20 percent of the ad, resulting in higher CTRs and increased attribution due to view-through conversions.
When the ad is registered as viewed, then an impression is recorded. In the case that less than 20 percent of the ad is not viewed, then the advertiser does not pay for that impression.
“Because of the honest nature of Native Ads, we offer the CPMV payment model as standard; a clear and fair way of buying a truly ethical ad format,” said Managing Director Peter Rabenseifner.
“We have reduced the media buying risk by offering a CPMV model, as you only pay for impressions which are registered as viewed,” continued Rabenseifner. “Performance so far for Native Ads has proven a significantly higher CTR in comparison with other traditional banner formats on CPM.”
The CPMV pricing model is offered alongside CPC for all Native Ads ad spots in TrafficStars’ ever-growing inventory.
