LOS ANGELES—Traffic Force says the key to any high-converting marketing efforts in the modern era of online engagement is having the proper targeting tools, and access to the specific kinds of data that allow your brands to be seen by end users who will actually pay to purchase them.
For many that starts with ISP information, and leads to a localization effort that requires detailed zip code data. Traffic Force has addressed those areas with its latest roll-out.
“We have rolled out ISP and Zip Code targeting criteria for advertisers,” explained Ross from Traffic Force. “The demand for this kind of data is high because it improves the efficacy of ads for verticals like dating, gambling and VPN style products in a measurable way by letting brands be far more specific in their targeting, and by enabling creatives that spark interest in a carefully curated demographic. These tools are also essential for anyone seeing to use discount pricing to lower income areas, and other location based marketing tactics.”
As for Publishers, there are also some new upgrades added to the Traffic Force Publisher Panel as well. New graphing tools let you see your data at a glance on your Manage Sites & Manage Channels pages by setting two data points you wish to see over the course of the period you select.
“As just one example, if you want to see your Ad Impressions and Earnings over the last month, you can select those two data points and set the calendar to 'Last Month' and you'll be able to see a visual representation of your data in graph form for an easier view,” added Ross. “Being able to visualize the data rather than just reading the numbers is quite helpful for many clients.”
The data sets are available now in your Traffic Force interface, and advertisers with any questions about these new targeting criteria are encouraged to contact the Traffic Force team to learn more.
The Traffic Force team says it is eager to take requests and line up new enhancements for future development should there be a demand.
