As the opportunities for advertisers online continue to evolve, and prohibitions on pop-unders continue to mount, Traffic Force is announcing that it has begun employing VAST technology to fully integrate ads into the player and ad platform across all niches. This new ad solution allows marketers to reach consumers via video stream ads similar to those displayed on YouTube and other popular mainstream video platforms.
“This new class of ads is ‘skippable’ so publishers are not hindering user experience to any great degree, and each publisher can directly control the duration of the ‘skip this ad button’ to make things even easier,” explained Ross of TrafficForce.com. “The ads work well with all major video players and there is no customization necessary. Many popular video formats are supported as well, and the entire integration is designed to be easy to roll out on any website with a very minimal impact on user metrics.”
In testing during the soft launch, advertisers are seeing noticeably better click-through ratios and some properly optimized ads can achieve a much improved CTR while also raising the user metrics for time on site and bounce rates because great ads are also good content.
“On the advertiser side of the equation, marketers can now create an even more compelling ad using perfectly targeted video to sell product to consumers in their primary field of view, as an intrinsic part of the site content," Ross added. "This is proving to be far more effective than traditional digital banner ads and other media that may or may not be looked at in the normal course of a user’s consumption.”
As companies like Google continue to narrow the definition of an acceptable advertisement, popup blockers have become ubiquitous on browsers and devices, and users themselves are increasingly able to overlook stale ad formats, so being part of the next generation of ads embedded directly in the player space itself is an enormous advantage for forward thinking marketers and publishers.
To learn more about this new advertising channel or to begin placing and displaying VAST in-stream pre-roll ads on many of the world’s highest traffic websites, log into TrafficForce.com or contact an account representative.
