AMSTERDAM, NL—According to research conducted by Traffic Force, experienced advertisers are aware that only a small percentage of their potential customers are willing and able to follow through at the point of sale during their first visit. Maximizing revenue depends greatly on the site's ability to build a strong brand and bring consumers back to it more than once so that they can become converted from consumers into customers at the point of sale. Traffic Force ad network retargeting is one tool to capture a much larger segment of that target audience for a second bite at the apple.
“It’s a very simple strategy to implement and it does a great job of identifying the right audience for your target website in the background as visitors migrate from one website to the next,” explained Ross of TrafficForce.com “By adding a small invisible tag in the footer of any site to the page being retargeted, the visitor is allocated a transparent cookie, and Traffic Force is able to retarget the tagged consumer when they browse other websites in network, bringing them back to you with greater brand recognition and less friction at your point of sale.”
Some advertisers with specific sorts of products prefer not to have the same traffic returning to take a second look at their offers. Fortunately, Traffic Force has those advertisers covered in that regard as well.
“Positive Retargeting brings visitors back multiple times based on your Traffic Force bid settings, while Negative Retargeting empowers you to exclude visitors who have already reached specific milestones of your signup process without completing a transaction,” said Ross. “Our clients can now create sales chains as well, that retarget traffic from one offer to another in their portfolio, so selling a high priced product to someone who fails to convert can lead to that same visitor seeing your ads for a lower priced version of a similar product later in your sales chain.”
Getting beyond the point of circulating traffic through an advertiser's sites, and becoming more granular as they specifically target or retarget each individual visitor based on their traffic patterns is a crucial method of improving advertisers' ROI on every ad buy. TrafficForce.com Ad Retargeting is a simple and effective way to do what they want for the benefit of their customers and their bottom line. To put this new retargeting tool to use, advertisers may log into their existing Traffic Force account or speak with their account representative today.
