BERGEN, Norway—PlugRush launched Push Notification Ads last week, adding them to their portfolio of various ad formats data-driven ad network has to offer to help publishers monetize their visitors.
PlugRush started the launch by adding the possibility for publishers to implement Push Notifications on their websites.
“The first stage is completed and the technology is ready to go, so all the publishers, existing and new ones, can add their websites to PlugRush ad network, implement our Main Ad Code on them and then activate Push Notification Ads (and other ad-formats) for the websites they see fit,” said Jørgen Bogetveit, CEO of PlugRush.
Push Notifications are an effective engagement tool for businesses and webmasters, as they don’t require specific technology to be implemented by the end user.
Once Push Notification Ads are active, users get a small prompt in the browser to accept receiving notifications. If they choose to allow them, it will then be possible to serve them advertisements via push. The fact that they need to opt in by clicking to allow them speaks volumes to the quality of traffic provided, since it’s not an intrusive way of advertising but rather requested by the user personally.
PlugRush underlines that both mainstream and adult sites can add Push Notifications Ads to them.
“Since July 2018 and the launch of mainstream traffic on PlugRush, we’re constantly improving the technology of our platform and also keeping our word to expand the portfolio and reach publishers and advertisers from both sides of the spectrum. Our goal is to provide all the traffic available to our advertisers allowing them to diversify the offers that they are running but also to include every type of site or app that our publishers want to monetize,” Bogetveit said. “Push Notifications are a natural next step for us and in the following weeks we’ll be inviting our advertisers to start promoting their offers via Push Notifications.”
For more, visit the PlugRush guide Push Notification Ads Guide for Publishers. To register for an account, visit here.
