Online Classified Website Inks Mainstream Company as Ad Partner

NEW YORK—Adult online classified has signed on mainstream mobile ringtone creation website as its newest addition to a growing roster of advertising partners.

Paul Smith,'s executive vice president of marketing, said's audience represents an opportunity to reach potential customers with disposable income at a very competitive rate.

"Cell phone penetration in the US tops 82 percent, which means that our potential customers can be found in a wide swath of demographics," Smith said. "If someone's actively looking for the sort of goods and services that are featured on—swing clubs, adult oriented websites, services, personals, strip clubs, web cams, items for sale, and business opportunities and services to name a few — they could also be interested in the service offers." allows individuals and companies to reach a variety of consumers, with anything from classified ads to banner ads. The appeal of the site, despite being primarily adult, can be used to market mainstream products to its audience.

"We're very pleased that is one of our partners, and our first mainstream company that's selling a mainstream product through the site," said founder and CEO Hank Bomstein. "What's lost on many marketers and advertisers is that our consumers have other interests and needs besides adult material. should be acknowledged for its foresight and progressive attitude in courting an adult audience."

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