BARCELONA, Spain—Online advertising creator/promoter/manager ExoClick and leading dating affiliate network Medcash have announced that ExoClick will be the exclusive manager of sales for all of MedCash’s dating and members area traffic.
MedCash’s traffic, which is now available from ExoClick, is 100% prequalified dating traffic and is considered perfect for targeting with dating products. Ninety-five percent of the traffic is U.S.-based, with the majority on mobile (95% Android). Fifteen ad zones are available: 3 x Push Notifications and 12 x Direct Links with segmented traffic. All ad zones can be bid for via ExoClick’s self-service platform: Direct Links CPC and Push Notifications CPC/CPM.
MedCash CEO Elias Sahyouni commented, “MedCash works closely with ExoClick due to its excellent platform which allows our advertisers to finally pick and choose the exact traffic targeting they are looking. With such an ability, our advertisers' ROI is increased as they are only buying the traffic that is profitable for them. Giving our advertisers more power and flexibility is always our goal and ExoClick is playing a key role in achieving this.”
To celebrate this new exclusive partnership, ExoClick is now extending its "Black Month" 50% cash back promotion to include Medcash’s direct link ad formats. Push notifications are already included in the existing Black Month promotion.
Evangelos Zirdelis, Sales and Ad Operations Director for ExoClick, added, “MedCash traffic is ideal for dating offers and as the majority of traffic is on mobile, it is great for localized dating products. The traffic is high quality and end users have already been qualified through MedCash’s dating sign-up flow. Therefore, the users are already engaged and actively trying out new dating products. With 95% of the traffic coming from the U.S., this is a tier 1 GEO and the target consumers have a higher disposable income.”
Those interested may view ExoClick’s Black Month promotion rules here.
Rules specifically related to MedCash’s Direct Link 50% cash back promotion are:
* To qualify for the promotion the advertiser must spend a minimum of 500US$/Euros on MedCash Direct Links from 11th November until 30th November 2019.
* All advertisers are entitled to this promotion for campaigns that are buying MedCash Direct Links, no other Direct Links are included in the cash back promotion.
* The 50% Direct Link cash back is capped at a maximum payment of 1,000US$/Euros per advertiser client.
* The Direct Link cash back will be transferred directly to each advertiser’s account no later than Monday 9th December 2019.
* The credit can only be spent on ExoClick’s traffic to buy any ad format.
* The advertiser must follow ExoClick’s compliance guidelines, any breach of these guidelines will disqualify the advertiser from further participation in this promotion.
* The promotion began just after midnight (EST) today, and will run through to Midnight (EST) November 30.
For more information, contact an account manager or an ExoClick Client Care Specialist here.
