BERLIN—European adult content company Lustery has announced its commitment to producing AI-free content and has restructured contracts with performers to include protections against using AI-generated images in content.
AI-generated “deepfake” porn is making headlines globally, Lustery said, citing a 2019 Sensity report that found 96 percent of AI-generated deepfakes were sexual and non-consensual, with 99 percent targeting women.
The company has updated its performer contracts with a new clause ensuring that AI will not be used to create additional content or replace performers’ work without their consent. No new content will be created or distributed using performers’ likenesses without consent, the company said, emphasizing the new policy as a significant step toward safeguarding performer rights.
“In an age where AI services like ChatGPT are censoring adult and sex-related content, they reinforce control over people's freedom of sexual expression. By offering these services for free, they further entrench the notion that everything online should be free—a dangerous gateway to piracy. It’s crucial to support ethical adult content by paying for your porn, ensuring that real people are valued and not replaced by AI. Our freedom of sexual expression and the livelihoods of performers depend on it. Pornography is ethical while creating and sharing intimate images with AI without consent is not,” said Paulita Pappel, founder at Lustery.
The company also recently joined the AI regulation initiative Open (Mind) AI, to encourage dialogue with European technology regulators. Lustery said it strives to stay at the forefront of ethical innovation while upholding the rights and safety of performers and is committed to maintaining transparency and integrity in all aspects of its operations, to produce authentic, non-exploitative explicit content.
For more information, visit the Lustery website.
