LUCERNE, Switzerland—Vendo, a payment facilitator for e-commerce, has released its July COVID-19 update today, which describes the effects of the COVID-19 pandemic on subscription content businesses. The report may be found here. The slides from the presentation are available here.
The talk analyzes the effects of lockdown on adult businesses and the rising number of infections over the past 30 days. Bottom line: This last month has seen increased traffic, increased conversion and an increase in total members as a result of reduced cancellations. The company forecasts a “new normal” of continued lower cancellation rates among elevated traffic and conversion.
The presentation examines COVID-19's effects in the U.S., Italy, Spain and Sweden, plus provides an overview of countries that have taken a strong track-and-trace approach, including Singapore, Taiwan, Hong Kong and South Korea.
“I love spending time with the team at Vendo. They always have valuable data, insights and viewpoints that I can’t get elsewhere,” remarked Andrew H., Chief Revenue Officer.
"For the team at Vendo and myself, we really wanted to somehow re-live the industry conference happy hour vibe, some constructive conversation on key topics, some chit chat between peers and the odd loud-mouth," commented Lukas Taylor of DigiRegs. "The key take-away and action triggers for the audience are most definitely the data insights shared. These metrics impact the success and survival of pay-sites and set industry benchmarks. Everyone who attended were super engaged with big smiles all round in the gallery view—that's a plus for us. We are excited to host the next event mid-September."
"I really enjoyed participating; it was a good event. And yes, the time went fast," said Andy, a business manager. "I like the polling and found that helpful, comparing my experience to the larger group. Might be interesting to follow those up by discussing the disparities in the results. For example, when XX% of the poll felt business was up, what are they doing right and what can the others do to improve their results?"
The next Vendo User Conference will be announced soon.
For additional information, contact Sara at [email protected].
