DUBLIN, Ireland—Fluid Player, the free, open-source, HTML5 video player, has been updated with several new features. Aimed at publisher sites that display video content, Fluid Player can also be used as a video content monetization tool because it can be used with any video ad server, ad network or ad exchange to display video ad formats to a site’s users. With Google Chrome’s new restrictions now in place, the industry is moving towards a better user experience, and compliant formats such as video advertising are one of the key revenue drivers for publishers and advertisers this year.
The new features include:
More ad formats: Added support of mid-roll and post-roll video ads to the existing pre-roll video ad format.
Clickable logo: Functionality added to allow URL links on embeddable logos.
Timeline Seeking/Scrubbing: Allows for better control when seeking through a video.
VAST non-linear (banner overlay) support: Works like an in-video ad allowing insertion of an image (gif/jpeg/png) during video playback.
Keyboard function control: Control Fluid Player via a number of new keyboard shortcuts; e.g., space bar control for "pause video" can be disabled, etc.
Customizable control bar: Control the fade in/out of the player’s control panel when the user moves their mouse in and out of focus of the player.
Fluid Player is fully customizable to fit in with the look and feel of a publisher’s site. It includes multi-device and browser support as well as supporting multiple resolutions: 480p, 720p, 1080p. In addition, publishers can configure “Skip Ad” and “Call to Action” buttons and Fluid Player is industry standard VAST compatible. Fluid Player is open source and developers can add and share their new features on GitHub.
Those who wish to download Fluid Player may do so from GitHub.
Visit FluidPlayer.com or contact [email protected] for more information.
