BARCELONA — ExoClick will launch a month long native advertising promotion. For every 1,000 USD/EUR each advertiser spends on ExoClick's native advertising format during the month of April 2017, they will receive 50 percent back of the total amount they have invested, which can then be spent on ExoClick's traffic during May 2017.
ExoClick's founder and CEO Benjamin Fonzé commented, “This is an ideal opportunity for advertisers and affiliates to test out ExoClick's new native advertising format. As with any ad format it is a case of optimising and testing before seeing results. By lessening the financial burden of the initial testing with our 50 percent cash back promotion, it is an excellent, risk free way to really experiment and learn how to use native advertising, so advertisers can see the benefits this ad format brings to consumer engagement and driving conversions.”
Fonzé continued, “ExoClick's platform has many optimization tools available to really help advertisers reach their audience using native advertising. These include deep targeting features, behavioural retargeting, automation processes using our platform API and our ‘Offers’ feature, which can be used to test different landing pages and optimise traffic distribution for the landing page that converts the best. Specifically for native advertising, when an advertiser uploads several different images, our algorithm will automatically optimize which ones to display based on the best CTR.”
For further detailed information about native advertising, check out this blog post which includes a full platform walk through and further native advertising tips.
Promotion rules:
- To qualify, an advertiser must spend on native advertising a minimum of 1,000 USD/EUR during April 1 - 30, 2017 from 12 midnight CET.
- The advertiser's spend on the native advertising format is the only criteria that will be considered. Other ad formats do not qualify for this promotion.
- 50 percent of the spend on native advertising will be transferred directly to each advertiser's account no later than Tuesday, May 9, 2017.
- The credit can only be spent on ExoClick's traffic, for any format.
- The advertiser must follow ExoClick's compliance guidelines. Any breach of these guidelines will disqualify the advertiser from further participation in this promotion. Advertiser Guidelines can be found here.
