BARCELONA—Online ad broker ExoClick is running a special Black Friday Week Native promotion as part of its Native November celebration, offering new minimum prices for all Native ad zones across their network. The promotion will allow advertisers of Native ad campaigns to be able to set their worldwide minimum bid at €/$ 0.001 for both CPC and CPM campaigns.
In order to help advertisers get more out of the Native inventory on ExoClick’s network, its sales and ad operations director Evan Zirdelis provides the following tips:
• Discover: Advertisers can set up new low bidding RON campaigns within their selected GEOs on CPC or CPM, to help them discover new Native ad zones with minimum risk.
• Experiment: Advertisers can take advantage of this week by setting up bidder campaigns with the starting bid at €/$ 0.001, and ExoClick’s auto bidder will adjust for each zone according to the CPA goal that they set.
• Scale: After the promotional period ends the campaigns will maintain the lower bids if they are not edited. However, the minimum price will increase again for new campaigns. ExoClick suggests that advertisers make sure that they collect enough data during the Black Friday Week promotion to then use that knowledge to set up new high end campaigns.
ExoClick’s Black Friday Week Native promotion will run from Midnight (ET) on Friday, Nov. 20, through Midnight (ET) on Cyber Monday, Nov. 30.
