BARCELONA, Spain—Ad company ExoClick has released its network statistics for the first quarter of 2019 in order to provide advertisers with business intelligence information so that they can make the right targeting decisions when buying ad spots.
For Q1 2019, ExoClick examined two ad formats: Push Notifications and Native advertising and their respective top 5 GEOs by market share.
Push Notifications is the ad format of the moment and during Q1, dating was one of the biggest verticals in the format’s top 5 GEOs, coming in at the number 1 position in the USA, Germany and the UK and in second position in India and Italy. Men's nutra products were the number 1 vertical in India and Italy and the second most popular vertical in the USA. The CTRs for dating using Push Notifications were as follows:
Italy 2.21%
USA 1.44%
UK 1.16%
India 1.11%
Germany 0.97%
ExoClick’s Q1 statistics for Native advertising also showed dating offers being a popular choice for advertiser offers in the top 5 GEOs for market share. Dating came first place in the USA, France, Italy and second place in Germany and Spain.
The CTRs for Native and dating were as follows:
Italy 0.2%
Spain 0.14%
France 0.13%
Germany 0.11%
USA 0.07%
ExoClick’s Sales and Ad Operations Director Evangelos Zirdelis commented, “Our user base for Push Notifications has seen strong increases comparing Q4 2018 with Q1 2019. Active users have grown by 243.64% and subscribed users up by 107.28%. Similarly we have increased the number of Native impressions served in Q1 compared to Q4 last year with a 13.14% increase in impressions and a 25% increase in clicks. The popularity of the dating vertical shows how effective both these formats are for driving clicks to advertiser and affiliate offers.”
More ExoClick network stats for Q1 are available in this blog post.
