BARCELONA, Spain—Advertising placement company ExoClick has introduced a new tool to help advertisers bertter place their ads for maximum viewership: Automatic Variations Optimization. The tool allows automated control over the traffic sent to a campaign’s different variations.
Automatic Variations Optimization is similar to ExoClick’s landing page optimization tool and provides three different ways to distribute traffic to the variations:
Even: Spreads traffic evenly between the variations, so if an advertiser uses four different variations, 25% will be sent to each one.
Automatic CTR: This intelligent algorithm optimizes traffic distribution based on conversion tracking results (CTR) and automatically sends the majority of the traffic to the variation that is performing the best, while the algorithm continuously tests the remaining traffic against the other variations or any new variation that is introduced.
Automatic on Conversion: This intelligent algorithm optimizes traffic distribution based on the advertiser’s preset optimization goals, which can be selected from a drop-down menu, so the variation that performs the best according to the optimization goal will receive the majority of the traffic, again testing the remaining traffic against the other variations or any new variation that is introduced.
The new tool works for all ad formats with any type of creative: banners, video ad formats, pop-unders, push notifications and native when the CPM, Smart CPM and CPV bidding model is used.
Benjamin Fonzé, ExoClick’s founder and CEO commented, “Automation allows advertisers to really scale up their campaigns, which is why we have added Variations Optimization to our platform’s arsenal of optimization tools. When a range of creatives are developed for an offer’s campaign, you can never be 100% sure that the creative you have selected will be the one to convert the best. Manual testing can be time-consuming and can quickly eat into a test budget. Our new tool works on an advertiser's behalf to determine the best converting creative, which not only saves him time but also helps him greatly improve his ROI. ExoClick is the only adult network offering such a large range of free optimization tools and features.”
ExoClick’s Automatic Variations Optimization tool is available in the advertiser Admin Panel under "Campaigns > New Campaign" in the Add Variations section, under the Distribution Algorithm drop-down menu. A platform tutorial is available here.
