BARCELONA, Spain—Advertising packager ExoClick has released what it describes as a "comprehensive guide" for those looking for success in the world of online dating sites, "The Advertisers Ultimate Guide to Dating Traffic."
Available as a downloadable PDF, the guide contains network business intelligence statistics, ad format CTRs, ideas for clickable creatives, optimization techniques and tips from dating industry experts. The guide covers:
• Why is dating big business? Industry statistics, different types of dating offers and payout types
• Getting creative to seduce the audience: Tips from ExoClick account managers
• Campaign Optimisation explained: A dating offer case study using Native that generated an ROI of 33.25 percent using only ExoClick’s automation tools
ExoClick is also offering the following traffic sources:
• Email Clicks: Email marketing to dating site members explained; volumes; top GEOs; and an optimisation tutorial: 5 steps to a successful Email Clicks campaign
• Members Area traffic: How to reach active members of dating sites, dating site user profiles, Members Area specific ad formats: Menu Tabs and Back Button Offers and optimization tips.
• Free content sites (RON/Premium traffic): Various free content traffic sources explained; tips for reaching younger audiences through manga/anime and hentai sites; best performing ad formats: Fullpage Interstitial, Native, Video and Push; creative tips to generate higher CTRs and optimization techniques.
ExoClick's head of communication Giles Hirst stated, “ExoClick's Ultimate Guide to Dating is filled with creative and optimization tips from dating industry experts to help advertisers find the right traffic source, right ad formats and right approach to generate significant revenues for their dating offers. The guide is designed to help both newbies and mid- to experienced advertisers maximize the effectiveness of their budgets.
“Monetizing dating offers is big business because connecting with others is a basic human need, whether it is for friendship to a romantic hook up, to finding true love," Hirst added. "During the pandemic, the dating vertical has shown exceptional growth because of its ability to introduce people who can then go on to date virtually. This has opened up additional opportunities for advertisers to convert their dating offers.”
The Advertisers Ultimate Guide to Dating Traffic can be downloaded here.
