BARCELONA, Spain—Ad network ExoClick is 10 years old today, and in that decade the company has grown to become the fourth largest ad network in the world, serving 5.5 billion daily impressions and employing 113 people in offices in Barcelona, Madrid, Valencia (Spain) and Dublin (Ireland).
“It has been quite a journey and I am so proud of what ExoClick has achieved in a decade,” Benjamin Fonzé commented. “We have grown the company by always reinvesting the profits we have generated, developing our business and expansion in a cautious way. Whereas many other companies invest in marketing and sales, we have always put technology first so that our clients have the right tools to generate the highest possible revenues. I am also proud to say that we have a great team of experts driving forward ExoClick’s business, our team of talent is made up of 24 different nationalities, each experienced in their own local markets which gives us unique edge over our competitors.”
10 ExoClick innovations
1. Behavioural retargeting launched (2012)
2. Big Data tools giving Advertisers and Publishers access to analysing their real-time statistics (2014)
3. Admin Panel Android App launched allowing clients to access their admin panel from their mobile devices (2014)
4. HTTPS ad tags introduced for a fully secured user browsing experience (2014)
5. Global mobile targeting, ExoClick built up its carrier targeting to cover every country and operator (2015)
6. Platform API launched enabling third-party developers to create bespoke automation software and plug ins (2015)
7. Android SDK launched for Android in-app banner advertising (2015)
8. NeverBlock created to circumvent ad blocking software and increase Publisher revenues (2016)
9. Video advertising introduced on the ExoClick platform (2016)
10. Fluid Player launched as an open source HTML video player (2016)
ExoClick has won several mainstream industry awards including the Deloitte Fast 500 three years consecutively (2012, 2013 and 2014), it was ranked at number 11 in the Top 20 Best Workplaces in Spain (2014) and certified as a Great Place to Work in Spain (2016). The company was ranked at no. 812 in the Inc. 5000 list of fastest growing private companies in Europe (2016) and it won Spanish National Champion and the Ruban d’Honneur award for ‘The Business of the Year with a Turnover of €26-150m’ in the 2015/16 at the European Business Awards.
Looking to the the future, Fonzé continued, “As we enter our second decade we have some exciting forthcoming new innovations planned. We will continue to diversify, expanding our business and our technology in an ever changing digital marketplace, ensuring that our clients are able to maximize their opportunities and revenues on the ExoClick platform.”
Read this interview with Benjamin about how it all began 10 years ago: Exoclick.com/benjamin-fonze-talks-10-years-exoclick/.
