BARCELONA, Spain—One of the tasks assigned to ExoClick’s Business Intelligence team is that of examining the network's internal data on a quarterly basis, and its most recent examination has revealed that there is an upward trend in video advertising.
Video is becoming more and more important for advertisers, and as a result, ExoClick has seen a higher adoption by its publishers to monetize video ad formats. ExoClick compared Q1 to Q2 growth for pre-roll in-stream ads:
Clicks growth 22.27%
Impressions growth: 3.9%
Views growth: 0.44%
ExoClick looked at the CTR of pre-roll in-stream video ads with in-video banner ads, and listed the top six verticals for each format with highest CTR:
Pre-roll in-stream video
Gambling 14%
Free video content 14%
VoD 10%
Movies/music 10%
Generate income 8%
Dating 7%
In-video banners
Product tutorials 20%
Games 10%
Dating 9%
VoD 8%
Nutra 7%
E-Commerce 6%
ExoClick launched the Video Slider ad format four weeks ago, ExoClick’s statistics show that this new format has already seen a very high adoption from both publishers and advertisers. Since launch, ExoClick now has 1,474 active Video Slider ad zones. Here is the week on week growth of impressions:
Week 1 - 3.9 million impressions
Week 2 - 46.1 million impressions
Week 3 - 106.4 million impressions
Week 4 - 203 million impressions
The Q2 statistics report also looked at email marketing and ExoClick’s Bidder tool.
See the full statistics here.
For further press information, contact [email protected].
