BARCELONA, Spain—Online advertising company ExoClick has announced that it has added a new, expanded range of data dimensions and metrics to its admin panel's customizable dashboard widgets. The dimensions and metric combinations allow advertisers and publishers to display their real-time data as trend overviews, using either tables, line or pie charts, or a new combo chart that allows clients to plot a combination bar and line chart using two metrics.
Available dimensions and metrics are:
Clients can customize up to six different widgets and the different dimensions can be selected from each widget’s drop-down dialog box. The client can then select to display the data as a table or a pie, line or combo chart.
Here is an example of an advertiser combo chart using "costs" and "impressions" as the metrics:
ExoClick’s Sales and Ad Operations Director Evan Zirdelis claimed, “No other ad network offers such flexibility for advertisers and publishers to have such an in-depth, real-time overview of their data. By adding this large range of dimensions and metrics and easy-to-view tables and charts, clients are able to use a nearly unlimited combination for data analysis. Additionally, being able to assign different dimensions to different widgets, advertisers and publishers are given maximum flexibility when setting up their custom dashboards, allowing them to get at-a-glance insights into almost any aspect of their data.”
More information and a video tutorial can be seen here.
