BARCELONA, Spain—Ad company ExoClick today announced that it has updated its advertiser guidelines for Push Notification campaigns. Banner creatives and text descriptions must not contain adult or explicit content, but advertisers are now allowed to send their Push Notification traffic to adult landing pages when targeting adult category sources.
In the last 30 days, ExoClick has added 10 million new users who have opted in to receiving Push Notifications from the company’s global network of publisher sites. This rate is firmly establishing ExoClick as one of the fastest growing Push Notification networks.
ExoClick founder and CEO Benjamin Fonzé commented, “ExoClick is the world’s largest adult network with the greatest reach. By using Push Notification creatives with soft messaging, our advertisers now have the opportunity to upsell their adult offers via their adult landing pages to a massive audience. Each month we are seeing exceptional growth in the number of users opting in, so take advantage of this excellent traffic source with the added benefit of ExoClick’s industry leading targeting options.”
Push Notifications have a high CTR and are a quality traffic source because users have opted in to receive messages and ExoClick recently introduced the addition of emojis to the Push Notification ad format, which greatly improves end user engagement and CTRs. ExoClick created a platform tutorial on how to implement emojis in Push Notifications here and also a blog post: 7 emoji tips for Push Notification campaigns here.
