BARCELONA—ExoClick's CEO and founder Benjamin Fonzé has been interviewed by the BBC, for their Spanish language site bbc.com/mundo.
The article, entitled "ExoClick, the company that made more than $100 million with customers that Google did not want," explains how the company managed to grow its global business by focusing on niches in which Google, the dominant online advertising market player, did not want to participate in. Among them, online gambling and adult entertainment.
Fonzé also talks about how he initially started the company on his own, 10 years ago, by building an ad network platform for his webmaster friends to use to monetise their websites. He explains how the company has grown organically, without outside investment.
The article also quotes Matthias Gelbmann, director of software consultancy Q-Success, who states that among web pages that end with the .xxx domain, Fonzé's firm has a market share of 72.5 percent. Google, which supports some ads of this type but with very specific limits, falls into eighth position of websites with this domain.
The article can be seen here and an English translated version is here.
