Adnium.com, the advertising network powered by Grand Slam Media, has signed an exclusive advertising partnership with UK-based Venntro Media Group, owner and operator of White Label Dating. The agreement, which will take effect February 1, 2020, includes new ad zones and will make Grand Slam Media the exclusive network representing White Label Dating's Members Area inventory.
Having worked together since 2014, the two companies have engaged in friendly business dealings for some time; however, this past fall saw a marked increase in cooperation culminating with talks of exclusivity that eventually led to a deal being done.
“White Label Dating delivers the type of traffic that we are very proud to offer affiliates and media buyers throughout our network," said Stephanie Hall, Director of Sales for Grand Slam Media. "It really speaks to the quality-control they have in place with their user acquisition methods. The team WLD has assembled shows a clear determination to build strong, sustainable products, making them ideal partners to collaborate with. If advertisers are looking to get a slice of this inventory, they can find it exclusively in Adnium.”
White Label Dating’s considerable Members Area volume carries better than 85% UK traffic, and focuses on the English-speaking market. The exclusive launch will include new ad zones such as a 42x42 icon, 300x100 mobile adhesion and inbox ad; as well, there will be a separate channel for mainstream-only traffic, ideal for SFW brands or those able to meet creative restrictions with their banners.
"Partnering with Grand Slam Media on an exclusive basis is an exciting move for us at White Label Dating," agreed Dave Adams, Chief Revenue Officer for White Label Dating. "Grand Slam’s approach with their advertisers, coupled with high quality traffic on the WLD platform, will allow this partnership to flourish. It’s a pleasure to work with the team at GSM and we look forward to our cooperative effort."
Advertisers looking to learn more about ad types, CPM pricing, device breakdowns, GEO volume or otherwise can contact [email protected], or register at adnium.com for live chat and a company representative will be happy to assist.
