HOUSTON—YNOT.com, which first debuted in 1996, re-launched in July after a year in development. An all-new platform underlies the website, offering a sleek, modern design, intuitive navigation and an easy-to-use social media engine.
"We're extremely proud of the all new YNOT," said Jay Kopita, vice president of parent company YNOT Group LLC. "It's a change we've been working on for a long time."
On the homepage, visitors will encounter expanded coverage of relevant news and features about every industry segment, including retail. Inside, the latest in professional networking essentials, a business directory offering more need-to-know information about business services and a lively chat area provide interactive functionality.
The bigger, better social network may be the aspect that most excites users and staff alike.
"If you haven't signed up for our professional social network yet, do so right away," Kopita said. "Everything can be managed through a new log-in system called YNOT ID, and creating an account is quick and easy. With a YNOT ID account, you can access all YNOT Group websites. For quick access to the social network, bookmark the shortcut network.ynot.com.
"The coolest thing about the professional network is it's more than just forums," he continued. "Sure, forums are a big part of the package, but we've added great new features like user groups and live chat. YNOT.com members can create and manage their own events, plus create and share photo albums. Best of all, groups and discussions won't be mucked up by intruders from outside the industry, and you won't face the threat of losing your account if you post explicit images. It's the perfect online environment for making and maintaining professional contacts, which means more sales leads and higher profiles for our active members."
The editorial side of the operation has made some exciting changes, too.
"We're increasing exposure for companies and individuals with behind-the-scenes looks at innovative companies and business leaders," Kopita said. "We've also added a first-in-the-industry satire section that skewers politics, religion and industry detractors as well as entertaining readers with good-natured humor about the industry itself."
For more information, visit YNOT.com.
