AMSTERDAM, NETHERLANDS—Verotel, a payment facilitator based in Amsterdam, today debuted new order pages with a flat design that allows customers of merchants to focus on one single aspect: completing the transaction.
The new design is responsive and works on every type of device, including laptops, tablets and mobile phones. In carefully executed A/B tests, the new order pages showed an average 11 percent conversion increase for the merchant.
“The reasons for the higher conversions are obvious,” said Alex Foster, account specialist at Verotel. “The new design is easier and clearer. The large Pay button invites customers to complete the transaction and move on quickly to the purchased content. It is clear that since most merchants do not ship any physical goods, there is no need for physical address fields. We know that other payment processors use the physical address for credit card holder verification, but Verotel uses other methods to verify the cardholder’s real identity. With fewer fields to be completed, users leave less personal information and can complete transactions faster.”
Another feature that increases conversion is Verotel’s unique technology, storing references to card information in a browser. The option to remember a card is enabled by default and a reference to the card information will be stored encrypted in the cardholder’s browser. The next time cardholders visit any order page hosted by Verotel, their card information is automatically filled out, helping to complete the transaction even faster.
Building on this technology, Verotel is now working on a new “zero order-page” feature: Verotel One-Click. Verotel One-Click is an extension of the Verotel Flexpay API. Verotel One-Click allows VOD, Webcam and VR merchants to offer an instant purchase—with one single click—directly from a member’s web-interface. Any existing member can simply click on the button to purchase additional content, or refill its credits. The purchase will be processed instantly and without a redirect to a payment page. Verotel One-Click will be available beginning July 1.
For more information, visit Verotel.com.
