LOS ANGELES—VendContent, a new cloud-based video ecommerce platform, is now available for media and entertainment (M&E) companies in both the mainstream and adult markets. The platform enables M&E companies to build long lasting, ecommerce-oriented relationships directly with consumers based on repeat visits and repeat purchases of valuable premium content.
With so many changes in traffic and consumer purchase patterns, webmasters, domain owners and studios are rethinking how to package, price, market and sell video content to all customer segments. VendContent makes this simple by allowing M&E companies to repackage their content in many new ways. Customers can selectively rent or buy individual scenes, entire movies or movie bundles, or join VIP memberships that provide a large free rental library along with discounts on other content purchases. Webmasters can share content libraries, exchange leads and actual paying customers.
Industry veteran RJ, who also runs leading content syndicator Sexentertain.com, is the driving force behind VendContent. "Only a few of every thousand visitors to a membership site will become paying members, but hundreds more will engage with sites powered by VendContent," he said. "Enticing new visitors, exit traffic, former customers and consumers from dating and live cam sites with a few free sample rentals or a coupon for a free download via iTunes guarantees more visitors will engage with your business and become paying customers. From Micropayments toVIPAccounts, the VendContent Platform makes it easy and economical to create new online experiences for your customers blending the best ecommerce aspects of popular sites like iTunes, Neflix or Amazon Prime."
At the core of the VendContent video ecommerce platform is a digital asset management and entitlement system and the VendContent API. The digital asset management system stores and organizes all the metadata associated with each digital media asset (scene, clip, preview, movie, episode, show, series, DVD, etc) and the entitlement system stores settings that determine which user types can view each digital media asset and in what modality (purchase, rental, free, etc). The VendContent API is used to ingest this metadata via XML, MySql, CSV and other data storage formats.
The VendContent video ecommerce platform is offered as a managed service, which means that all the technical and human resources needed to make your online video commerce business a success are included in one monthly fee. VendContent can be deployed as an extension of your existing systems or to replace your existing systems as your needs dictate. The VendContent platform easily integrates with existing systems used for membership sites and affiliate programs. Webmasters can reuse their existing content storage, streaming media and credit card processing resources to simplify and speed deployment. Since the VendContent system is cloud-based, it is also easy for multiple content libraries in multiple locations to be used within a single ecommerce site.
To learn how VendContent integrates with most systems and provides end-to-end resources needed to succeed in this competitive market, visit vendcontent.com or email [email protected].
