TORONTO—Unlike other ad networks that solely monetize media buys on sites owned by publishers, Traffic Force says it has a massive network of high profile sites in house which also serve the same ads for media buyers and content partners. For that reason, it adds, the new publishers page on the Traffic Force platform explains some of the advanced techniques used system-wide to protect every site that uses the Traffic Force secure ad system.
"One of the really unfortunate things publishers need to solve is the challenge of ‘malvertising’ that has been prevalent in the traffic brokerage space due to unscrupulous media buyer attempts to upload nefarious scripts attached to their creatives or the targets they select when they place orders,” says Ross of Traffic Force. “We know because we publish thousands of sites, including some of the largest traffic domains online as part of our traffic pool and always seek to minimize risk ourselves. That is why we're always working hard to educate publishers and ensure everyone that we offer the best protection for site owners to sell their traffic. Recently we renewed our partnership with RiskIQ for another 12 months, we make extensive use of proprietary software to detect potential problems, and we proactively monitor ads to keep the entire platform running cleanly. Our primary goal for publishers is always the same: traffic in, money out, with nothing else in between."
RiskIQ specializes in malware prevention, brand and trademark protection, mobile application security. Their services include real time asset discovery, dynamic indexing mobile footprints and a level of global threat intelligence that is superior to any other service of its kind, says Traffic Force.
Traffic Force has also added https secure ad tags, providing an extra layer of security for users visiting sites in their network.
"Our SSL secured delivery platform is as simple to implement as a quick URL change to display ads on your sites that are fully SSL SHA256 secured," adds Ross. "Google has recently commented on the importance of SSL and our internal findings in preventing malvertising are consistent with much of what they have stated.
“When we first launched Traffic Force we wanted to be absolutely sure it was secure before we opened it up to any external Publishers” he continues. “If it was good enough for our own sites, only then would we offer it out to be used by other site owners. Now the doors are open, Publishers are using our award winning platform for their own profit and we are confident it will continue to be the safest place for any Publisher who shares our belief that security is the most important part of your ad sale success and long term revenue growth.”
To learn more about these key security features, visit the Traffic Force Publishers page.
