TORONTO—Traffic Force— a leading traffic source that provides 15 billion premium impressions each month for advertisers—is upgrading its software to enhance the ability of advertisers to access real-time analytical data in a much more visual way.
“Our old dashboard offered important information in table format, with basic sorting functionality, but our new one improves on that by providing a much more visually impactful set of graphical reports as well” said Ross Allan of TrafficForce.com “Adding these report formats was something we knew our clients would want, but we also went a step further by improving the timeliness of the data being generated so that our Advertisers can now see each user metric segmented as hourly data that is accumulated in real time. This allows media buyers to get much more granular, and to throttle their traffic buys based on the time of day in each region at a moments notice.”
Time of day is becoming an increasingly significant metric as Advertisers work to find the perfect time to approach each potential customer. Accessing billions of audience members becomes far more powerful when you can study buying habits and determine the time of day that each demographic is most likely to make their purchasing decisions.
The new platform update also includes a stats comparison module that empowers Advertisers by including the capability to compare campaign data from the past seven days segmented by hour, for hourly impressions, spend, clicks, CPM, CTR, conversions, average CPC, profits per conversion and other key factors to allow for instantly actionable traffic assessments.
“We have had similar reporting available on the publisher side of our system for a while now, and expanding it to cover the more resource intensive Advertiser side of the equation will also improve the speed and accuracy of ad buys across our entire network” Ross explained. “At the end of the day, it’s all about maximizing the ROI on each buy, no matter where or when your best converting customers are ready to receive your marketing messages.”
To get started and access the new Traffic Force Dashboard with real time analytics, visit TrafficForce.com and log into your account. All existing accounts have already been transitioned to the new interface and Traffic Force account executives are available to assist you with any support requests at your convenience.
