TORONTO—Run of Network (RON) ads have been among the most popular options for many advertisers because they provide the widest possible audience and the greatest reach. However, in the past, that also required a trade-off because RON placement did not allow the kind of channel-specific targeting that media buyers require to curtail underperforming placements and focus more intensely on the best performing locations for their specific offers and marketing creatives. Now, Traffic Force is pleased to announce the addition of targeting tools that can easily be used to prune RON placement and maximize performance every time.
“The way our RON worked before, utilized traffic from across the entire network in a designated ad area, without the ability to remove underperforming channels” said Ross of TrafficForce.com. “Traffic Force now allows each advertiser to block traffic from under-performing channels, enabling optimization of your RON buys. It allows them to test and scale the better performing channels to increase their profitability. Put simply, it's RON with an even better ROI.”
Traffic Force serves more than 12 billion premium impressions each month from a massive network of high quality lead-generating websites. The award-winning ad platform includes powerful targeting and reporting tools for bid based ad buys and features many methods to improve ad accuracy as media buyers test, track and purchase an always evolving stream of traffic from the sources that perform best. The entire system can be operated from any desktop or mobile device, and Traffic Force utilizes start of the art techniques to protect Advertisers and Publishers from malvertising while adding new features aimed at enhancing the success of each traffic buyer and seller.
For more information about the highest ROI methods of using the newly enhanced Traffic Force RON, visit TrafficForce.com to speak with a qualified Traffic Force analyst about your upcoming marketing campaigns.
