TORONTO—Traffic Force, which provides more than 12 billion impressions every month from a growing network of websites in-house and approved content publisher networks, now offers Frequency Capping, which gives advertisers the choice to show ads to unique viewers across the entire platform and reach the widest possible audience.
Because the most important part of any successful media buy is testing, tracking and fine-tuning each campaign to maximize results, Traffic Force already allows advertisers to set parameters like time of day, days of the week, specific publisher channels, ad location and more. The addition of Frequency Capping is intended to improve accuracy even more by taking a ‘per viewer’ approach.
Ross of Traffic Force explains, “We understand that when advertiser creatives display on any website in our network, there is a chance that the same viewer who sees them there might also see that ad again at another time while visiting another site in the Traffic Force network. Now, how often to show an add to a specific viewer is an option each Advertiser can set for themselves. Whether you want to strengthen your brand in the mind of a potential customer via constant repetition, prefer to reach the largest audience by showing an ad only once, or wish to set the frequency capping anywhere in between—Traffic Force lets you do decide with just a couple clicks in your admin control panel.”
Frequency capping is a great way to avoid campaign burn-out while having your product viewed by a larger audience for the exact same ad spend. During the soft launch with 20 participating clients, some advertisers with already established brands reported a margin increase of more than 24 percent. In many cases, capping has also turned losing campaigns arounp by allowing buyers to expand buys to include more channels for the same spend by reducing the repetition of ads shown to individual viewers.
Whether you want to launch a new brand and maximize traction or are seeking to monetize a brand that has already developed a global following, complete control over Frequency Capping via a point-and-click set of options is available in the TrafficForce.com control panel.
