PUEBLO, CO - Traffic Dude, an online advertising agency serving the adult industry for eight years, will conduct a multimedia workshop at XBiz Summer Forum this July with a focus on achieving better results from various forms of online advertising.
The company's advertiser focus relates both to search marketing campaigns, including paid inclusion and PPC, as well as with management of consumer targeted banner and related display advertising on several high traffic sites. In covering straight and gay top level genres as well as targeting mid and micro level niches, workshop speakers will provide a view on how to make media buying more responsive and therefore financially accountable.
Workshop attendees will be presented with tangible reference info that can be taken back to the office after the show and put to work. Visual references will be presented and reviewed on key data points, from web site ad real estate, campaign targeting parameters that buyers can and should request of sellers, examples of creative materials and when banners should be refined versus ‘clicky', driven by your economic needs as the ad buyer.
For media buyers focused on text based advertising, reference data on ad copy, keyword selection and descriptive copy will be discussed and tips shared.
According to Scott Rabinowitz, one of the Traffic Dude co founders, "We've always felt that the more informed we can make the customer, in this case media buyer, the better that a client can understand the online media buying process both with us and with all other providers that clients work with. For this workshop, we felt that it was relevant to cover adult ad buying concepts that affect most forms of online advertising options that the industry considers or buys routinely, above and beyond the media that we sell and support directly."
For more information, please visit the Traffic Dude website.
