LOS ANGELES — Just weeks after its June 24 launch, TopBucksMobile.com has added new functionality to its affiliate site along with the translation of its flagship mobile sites into five languages.
"A major component of our mobile strategy is to increase our penetration into markets outside of North America, and obviously having the sites available in the native tongues of some major foreign markets is crucial," said TopBucksMobile marketing and sales director Lea Busick. "We’ve started with our flagship sites, iPinkVisualPass.com and iMaleSpectrumPass.com, and the languages that our data indicates are the five most commonly-used among our customers, outside of English: French, German, Spanish, Italian and Portuguese."
Busick explained that the language displayed by the sites by is determined by the end user’s setup; if their browser/computer language is set to Spanish, for example, then the sites will display in Spanish.
"The way we’ve set things up, it doesn’t affect the original flow of the sites, or introduce the need for dropdown menus or little flag icons through which you select your language choice," Busick said. "It takes the guesswork out of things for consumers who have their browsers set to any of the five languages we’re now offering, without affecting the experience for English-language users one bit."
In addition to the flagship site translations, TopBucksMobile also announced Tuesday the launch of m.topbucksmobile.com -- a mobile-optimized front end tTopBucksMobile.com that offers webmasters the ability to check their stats via a range of compatible mobile devices.
"It doesn’t offer the full functionality of the standard web version of TopBucksMobile.com, but through m.topbucksmobile.com, webmasters will be able to check their stats, contact our webmaster support team, grab their link codes and get the latest news about TopBucksMobile conveniently, anywhere they can get a signal on their phone"” Busick said. "I imagine this will come in handy frequently, particularly during trade shows and other events that pull webmasters away from their desktops for an extended period of time."
For more information, visit TopBucksMobile.com or contact your TopBucksMobile account representative.