CYBERSPACE–TopBucks Mobile has announced the launch of ShesMyEx.com, a new mobile property that taps into a content theme that has exploded in popularity in recent months.
“The ex-girlfriend and ‘revenge’ type content is very hot at the moment, and several of our top webmasters lobbied us to create a mobile ex-girlfriend site, so they’d have one to promote that they knew was legally safe while maintaining that risqué look and feel,” said Lea Busick, Director of Marketing for TopBucks Mobile.
Shot in a wide variety of locations to approximate the appearance of homemade videos and pictures, ShesMyEx.com uses point-of-view and self-shot angles to heighten the believability. Busick said that in researching the existing market, it was clear that “in this area of content, surfers respond better to something that has that homemade look than material that is clearly professionally produced.”
“It can be counterintuitive for people accustomed to shooting higher end, professional material to intentionally shoot content that looks amateurish, or makes them seem less masterful with their equipment, but without that ‘real people’ appeal, this kind of site just isn’t going to resonate with its target audience,” Busick said. “We were shooting for a look in this content that is amateurish but compelling, and I think we nailed it.”
TopBucks Mobile offers both PPS and revenue share options for webmasters, with payouts ranging as high as $25 per signup on a $1 trial, and 60% on the revenue share program. The program also offers a wide variety of sales tools, including white label options, mobile redirect scripts, custom portal pages, RSS feeds and free promotional content.
For more information contact your TopBucks Mobile account representative, or visit www.topbucksmobile.com.
