LOS ANGELES — Adult industry veteran Tony Hauser has launched a new company Tier1Traffic, handling online ad sales for a bundle of top-tier Web sites, also acting as a liaison between the sites it represents and top-notch advertisers to build and maintain long-lasting relationships.
Hauser has a history of identifying Web sites and advertisers that work well together. Before forming Tier1Traffic, he spent several years working in the adult industry as the marketing director for Solstice Group.
"What sets Tier1Traffic apart from other advertising services is our level of service, and thorough understanding of the Web sites we represent," Hauser said. "We are then able to customize campaigns for advertisers to get the best results possible,”
Tier1Traffic currently represents five Web sites such as Gaywatch.com, Men4RentNow.com and Men4SexNow.com. The company will begin managing the ad sales for its first straight adult site, FantasyNights.com, this summer.
Plans call for tripling the firm's number of clients by the end of the year.
Tier1Traffic also offers a consulting service for both clients and advertisers. Clients are able to get suggestions on how to strategically place banners on their site to maximize results for advertisers. And advertisers receive input on how to hone their creative executions to maximize conversions.
Hauser said Tier1's step-by-step approach includes providing feedback and follow-up for their clients, anticipating the changing market, and scrutinizing every client campaign before it goes live.
"We’ve put a team together, and we’re perfectly positioned to fill the void in today’s market," he said.
For more information visit Tier1Traffic.com or email [email protected].