ATLANTA, Ga.—Sintext, an online advertising company based in Georgia, announced the initial launch of its in-text advertising products this month. Sintext specializes in providing in-text ad solutions to advertisers in adult-oriented industries.
Sintext executives say their business model is based on understanding the needs of adult-oriented advertisers and publishers. The Atlanta company delivers the same level of quality products and services that mainstream advertisers demand. Sintext only accepts advertisements for legal products and has strict quality standards to protect web users and website publishers.
"Sintext is bringing a huge new opportunity to adult-oriented niches," says Sintext Marketing Manager Joel Furfari. "In-text advertising is a fast-growing advertising medium, and Sintext is at the forefront of innovation. We're introducing some really interesting new features that will make our targeted keyword ads extremely cost-effective and provide advertisers with new branding opportunities."
Sintext has developed two major features that are unique to the in-text advertising industry. Its Keyword Bidding System is a competitive bidding system that keeps costs low. Its MicroBannerâ„¢ logo is a completely new, exclusive in-text product that opens up significant branding possibilities.
Sintext provides two types of in-text advertising solutions: traditional in-text keyword ads and Micro-Banner logo ads. Sintext's in-text keyword ads appear on a site as a double-underlined hyperlink. When a user mouses over the link, an Sintext ad appears on the screen. Sintext uses its Keyword Bidding System, which allows advertisers to bid on the keywords they want to own.
The MicroBanner logo ad is Sintext's unique internet advertising product that generates higher conversion rates for in-text advertisements. Unlike existing in-text advertising products that simply use underlined hyperlinks, Sintext embeds the advertiser's logo directly into the website publisher's content.
The advantages are obvious. MicroBanners are so eye-catching that they convert at nine times the rate of typical in-text ads. That means more revenue for website publishers. And unlike conventional in-text ads, MicroBanners give a stylish feel to text-heavy websites. Micro-Banners don't produce visual clutter like traditional ads do, so user experiences are positive.
Sintext spent a full year developing its back-end technologies, which use complex algorithms to place ads in the text of websites. The company is currently growing its network of publishers and advertisers. Sintext advertisements include products such as adult/sex websites, tobacco products, alcoholic beverages and gambling websites. To become a member of the Sintext Publisher Network, visit SintextMedia.com.
