FORT LAUDERDALE, Fla.—Online payment processor Segway has made significant enhancements to its current pay pages to benefit digital merchants looking to convert international consumers through the checkout process.
The new pay pages offer merchants cutting-edge technology for processing payments and allow customization to meet any digital retailer’s needs. New pay pages will be localized in 14 languages based on the user’s IP address presenting copy and currency in the consumer’s country of residence. SegPay has also recently expanded its international currencies to reach an additional eight countries. These enhancements allow merchants to create a better consumer experience during the checkout process, ultimately driving higher sales acquisitions.
Mobile retail purchases are expected to exceed $700 billion annually by 2018 which will represent 30% of all ecommerce, according to a recent study by Juniper Research. In an effort to help merchants meet these growing mobile transaction demands, SegPay’s new pay pages will be fully responsive and optimized for mobile conversion.
“At SegPay, we are seeing over 70 percent of all pay page hits coming from mobile devices,” said Cathy Beardsley, president and CEO of SegPay. “We want our merchants to be able to convert those hits to a sales transaction through fully responsive pages that not only look great but will function across all platforms and devices.”
The new pay pages also feature a templated system that allows digital retailers to rapidly create fully customizable pay pages that match the merchant’s brand and can be executed over multiple sites. SegPay has created five default custom templates that have been extensively tested for optimal conversion rates for webmasters so they can create a custom branded feel for their pay pages.
“We want our merchants to have the best tools in the business to not only retain their customers but to gain new ones,” said Jeff Rosenzweig, vice president of operations at SegPay. “At SegPay we can help our merchants reach potential consumers almost anywhere in the world.”
Additionally, SegPay has created pricing option elements on its pay pages that are dynamic and allow merchants to set up several unique pricing structures for marketing campaigns. These dynamic pricing models can be triggered through unique URLs. This new feature allows merchants the ability to run several different marketing promotions around membership pricing through affiliate marketers and traditional digital campaigns.
For more information, visit SegPay.com.
