FT. LAUDERDALE, Fla.—SegPay, one of the world’s leading providers of Internet payment processing services, continues to expand its mobile offerings with new partnerships. By joining forces with mobile video specialist Spankmo, SegPay customers can deliver mobile-optimized content to thousands of handheld devices. The Spankmo mobile platform will help SegPay clients remain on the forefront of a rapidly expanding and changing industry.
Currently more than 100 million people in the United States use smartphones, according to a recent comScore MobiLens report. By creating a mobile streamlined website or application with one click payment, webmasters can bring in new business and increase member retention.
Additional revenues can be earned through offering web-to-mobile upsells, as well as Segpay’s EU Debit and Spankmo’s mobile payment options for international markets.
“The partnership between SegPay and Spankmo is all about expanding options for webmasters,” said Cathy Beardsley, president and CEO of SegPay. “Some of our larger webmasters are seeing close to 50 percent of their new members coming from mobile devices.”
For returning consumers to a website, SegPay can enable a “one-click” check-out. This allows a returning customer to enter one key identifier to initiate a transaction versus completing the entire payment page for purchase. One click can be used to up sell existing members with new services or make it a simple check-out for repeat purchases.
“The Spankmo platform is designed to enable our clients to retain control over their brand and customers in the mobile space. We don’t just white-label some generic content,” said Graeme Kingshott, CEO of Spankmo. “Mobile sites running on the Spankmo platform are branded to align with our clients’ sites; [they] offer only our clients’ content, and are integrated with affiliate programs directly.”
"Choosing your mobile platform and payment processor is very important to the success of your business. I choose to work with Spankmo and SegPay because they don't adhere to the generic model of business-client relationships,” said Benny Morecock of CockyBoys. “Rather, it's an ongoing conversation, constantly evolving in response to ever-changing web technologies. It's a relief to know that these two companies are committed to the best user experience for my members, which in turn means improved conversions and member loyalty."
