NEW YORK—Pornhub has launched a "Save The Balls" campaign to raise awareness for Testicular Cancer Awareness Month.
Pornhub teamed up with advertising network Mccann-Ericsson to create a video public service announcement that will be featured on special full-length videos uploaded to Pornhub by Babes.com, Twistys, Reality Kings and Brazzers.
"The incident rate of testicular cancer has been increasing for decades. With nearly 55 million visitors to Pornhub each day, we wanted to do our part in raising awareness towards combating this disease," said Corey Price, Vice President, Pornhub. "Pornhub has had its share of successful philanthropic initiatives in the past and this is no one different. Our main demographic aligns with those who are most affected by testicular cancer. By encouraging our user base to perform self-examinations we can truly 'Save The Balls' of fans and viewers around the globe."
The campaign, which will run through April, will also feature a "Save The Balls" landing page (www.pornhub.com/event/save-the-balls ), where fans can go learn more about the disease that is the leading cause of ailment in men between the ages of 18 and 35.
The PSA depicts an adult actress using a life-size phallic model to instruct viewers on the proper methods for performing self-examinations, and check for unusual lumps or bumps in the testicles. The video, which begins with a suggestive tone, quickly hits home with a message that asserts the importance of regular, and unfortunately overlooked, self check-ups to identify potential risks and aid in the early detection of testicular cancer.
Pornhub's decision to tap into its partnerships with the largest adult studios and websites in the world will ultimately maximize potential reach of its public service announcement via the unique integration, thus ensuring millions of impressions daily. The site aims to use this opportunity to continue its sustained presence in health advocacy and awareness, a position previously established with similar initiatives such as the "Save The Boobs" campaign during Breast Cancer Awareness month. In this particular case, Pornhub's hoping to lend a hand toward helping a completely a different, yet equally important pair of globes.
For more information on the campaign visit http://www.pornhub.com/event/save-the-balls.
