MOBILESPACE—Mobile adult ad network Reporo has launched a new integration upgrade that allows for the delivery of two brand new formats—the Spinning Banner and Reporo's Adhesion Banner. Both formats are developed using JavaScript, and offer mobile website owners an innovative way to boost their advertising real estate. The new integration ensures flawless display of the new ad formats via Reporo's new JS integration, which is aimed to serve the needs of the ever expanding smartphone and tablet market.
As the name suggests, the new ad format called the Spinning Banner rotates around its axis and reveals three different creatives per user session. The spinning effect is time delayed to ensure the user has enough time to acknowledge each ad accordingly. The transition between the ads is smooth, unobtrusive and does not harm the overall user experience.
The key benefit for all Reporo Advertisers is a higher chance of their ad appearing on more pages, and their products having increased chances of being seen by the users on the mobile site. In terms of performance, Reporo claims its Spinning Banner has shown that it not only increases the number of clicks, but drives higher revenues for Publishers.
The second new ad format is the Adhesion Banner, which brings the mobile adult industry one step closer to Rich Media. Initially, the company states, there appears to be no difference between a normal static mobile banner and Reporo's Adhesion Banner.
“However,” stated the company in an announcement issued Monday, “its unique behavior allows it to appear and disappear seamlessly from the user's screen. Once the user loads the Publisher's page and starts scrolling through the content, Reporo's Adhesion Banner activates itself, but appears on the screen only when the user is not interacting with the content. The new ad format requires an additional ad position to be created on the publisher's site and is in no way damaging to the already existing ad positions. Its unique behavior makes it invisible when the user reaches the top and bottom of the Publisher's page, ensuring that existing top and bottom ad positions are not covered. For Advertisers, this format will increase their campaign performance, with results from the testing period indicating a high CTR level, and above average publisher earnings.”
According to Reporo Operations Director Neil Ives, “We have tried and tested these formats with a number of top brand Reporo Publishers and have seen some amazing results. Our Publishers now have the tools to optimise their sites further, and Reporo can provide more formats and display options than any other adult ad network. This also helps Reporo meet the increasingly high demand for even higher quality converting traffic that advertisers have come to expect from the network.”
For more information, visit reporo.com.
