SAN FRANCISCO—Reporo, Ltd, a premium mobile ad network based in the U.K., has announced the hiring of industry veteran Chi Lee to its ranks, as the new vice president of North America. Lee, who comes armed with 14 years of online ad network experience, has spent the last five years strictly in adult working for such notable companies as Black Label Ads, Madison Avenue and Dating Gold.
A fixture in the industry and a familiar face at shows, Lee embraces his new business role. “I'm absolutely thrilled to be joining such a smart and forward-thinking company," he said. “For Reporo, mobile advertising isn't just a side business, it's their only business. From everything I've seen as an outside spectator, to what I've learned since coming on board, Reporo is truly the best at what they do. Customers around the world feel the same about Reporo knowing that we are truly interested in bringing their business to the top of its potential in this ever growing medium.”
Reporo CEO Kieran O'Keefe added, “North American mobile adult usage is exploding and as a tech company at heart the US is our mother ship. We are hoping to to make 4 to 5 times more US mobile adult traffic available to our advertisers this year and to help hundreds more online and mobile publishers monetise their mobile traffic. We are thrilled to have such an accomplished VP (and such a nice bloke!) as Chi on board to spearhead this for us.”
Lee will handle and manage the majority of the publisher and advertiser interaction for North America. Reporo recently expanded from its U.K. office to create satellite offices around the globe in key areas such as Latin America, India, Japan, Manila and South Africa.
“These days are crucial for the future of mobile advertising in our industry and Reporo is leading the way,” added Lee. “We aren't content in following the pack or delivering so-so results. Instead we push ourselves every day to create innovative products and you will see the fruits of that effort being released out to the market over the next few weeks and months. I look forward to working alongside such a wonderful team of professionals in this respect. Reporo truly cares about everyone's success and it shows.”
Lee can be contacted directly at [email protected].
