CYBERSPACE—JT, chairman of Really Useful and formerly a founding member of YouPorn.com, has acquired the keyword category leading domains Tube.xxx and Tubes.xxx for an all-cash deal of $750,000 USD. JT has already amassed a collection of .XXX keyword domains—including Teen.xxx, Orgasms.xxx, Erotic.xxx, Casting.xxx, BDSM.xxx, Mature.xxx, PublicSex.xxx and Czech.xxx. Some of these sites are live, and others are scheduled to launch this year.
JT said, “I have been working on a hybrid tube model for some time and buying Tube.xxx and Tubes.xxx was a no brainer. I chose to launch with an .xxx domain over a .com due to the impressive stats on our existing .xxx sites as compared directly to our .com equivalents. I have also been studying the results that other major players in the industry are achieving with their .xxx sites, specifically the prominent rankings of .xxx domains within Google search results. Tube.xxx will contain our own exclusive content and offer the visitors a network pass to both our “sensual” and “fake” genres and brands. These brands are some of the strongest in the industry.”
He added, “We produce over 150 new scenes a month which are specifically designed with the tube user in mind. Every tube clip we release is the best possible representation of the brand and our success has been greatly enhanced by joining the content partner programs of the world’s biggest tubes.”
JT has plans to use Tubes.xxx as a separate, more communal tube site with handpicked partners.
Steve Wynyard, vice president of ICM Registry, commented on the deal: “The last two years have allowed the real benefits of .xxx to be proven; we are delighted that sophisticated operators such as JT and the Really Useful team, who were early .xxx adopters, have studied the real world performance of .xxx domains and keep returning to the table to invest again heavily in the space. The business model for Tube.xxx is solid and based on JT’s unrivaled experience. We are confident it will generate high traffic and revenues.”
Wynyard added, “We were in discussions with several prominent companies over the last few weeks for many of our remaining premium .xxx domains; the demand is high. We decided to award JT these highly coveted domains not only because of the attractive price tag he offered but also because he was ready, able and eager to launch websites with unique content for these brands using the .xxx TLD.”
