DETROIT—Columbus, Ohio-based adult retail giant The Lion’s Den, a wholly owned subsidiary of LD Management, and Midwestern advertising agency WCi are on track for a second quarter North American launch of The Experience Channel, a groundbreaking web-based television network that will feature original programming for adults.
Both companies and the advertisers that have signed on with The Experience Channel are excited about the upcoming multi-faceted and interactive site. It will blend original programming produced by WCi, expert and user-generated blogs, and a full retail offering. The overall design is very inclusive in terms of audience, intending to bring the adult product industry closer to the mainstream. It will allow the user to decide how they want to experience the site and network, based on their own comfort level and personal tastes. The programming concepts are based on a wide variety of themes and will focus on education, inspiration, entertainment and promotion of the company’s convenient shop-at-home services.
To support the launch of The Experience Channel, WCi is also producing several 30-second television commercials that promote the website and its TV network, each intended to reach a different demographic. Like the web content, the commercials will be playful, casual and tasteful.
The Lion’s Den, established in 1971, is a nationwide leader in affordable, high-quality adult products, dedicated to providing exceptional customer service that is both discreet and respectful. They currently have over 40 retail locations and a significant online presence.
