BARCELONA — Internet adult store GameLink.com, now part of the online division of Private Media Group, has announced plans to expand its platform into Europe.
The GameLink.com website, which features over 70,000 adult movies, will be available in multiple languages, currencies and pricing options, exponentially expanding GameLink's reach to its target audience.
In addition, GameLink will aggregate incremental select European content and increase its international billing options, offering a customizable video-on-demand portal.
Recently acquired by Private Media Group, GameLink will utilize Private's expertise and its relationships with international clientele to customize content specifically targeted to European consumer tastes and interests. This includes a major cross-platform marketing and promotional strategy on all the expansive delivery platforms for which Private is the leading adult content provider.
GameLink's affiliate program, GameLink Partners, will be combined with Private's affiliate program, Private Cash, to offer a program that will include both properties, expanding the companies' affiliate revenue channels and strategic opportunities online. GameLink is also developing a proprietary website optimized for mobile devices, including smart phones, with a specialized user-friendly interface and customized mobile content which will be launched concurrently with the international expansion.
Additionally, GameLink will capitalize on its existing European traffic and increase the company's international acquisition and retention for incremental revenue growth. The company plans to put the right content in front of customers faster, requiring fewer clicks to complete a transaction. GameLink is also making these new platforms and technologies available to strategic partners, creating even more opportunities for increased partnership and revenue.
"We're very excited to be launching GameLink in Europe," said Ilan Bunimovitz, EVP of Private's Online Division. "GameLink already receives a large quantity of international traffic, and by catering specifically to the needs of consumers in Europe, we'll be able to quickly — and significantly — increase our conversion rates and revenue. This expansion, along with our affiliate and mobile initiatives, offers many new sources of traffic that will be very profitable."
For more information, visit Prvt.com and GameLink.com.
All models were at least 18 years old at the time of their performance. 18 U.S.C. 2257 Record-Keeping Requirements Compliance Statement.
