BERGEN, Norway—The biggest challenge for those buying a lot of adult traffic is separating the traffic that creates sales from the traffic that just drains your marketing budget. While traffic sellers typically offer basic tools to help target traffic buys, sometimes a more efficient way is needed to let the good customers in and keep the freeloaders out.
To help its customers run optimal and successful campaigns, PlugRush has now added whitelist and blacklist tools to its popular traffic network and content marketing platform.
"PlugRush traffic comes from a lot of different sources," explained Thomas Skavhellen, chief brand officer of PlugRush. "Now when you see a traffic source that does not convert well, you can blacklist that source so you aren’t wasting your budget. Conversely, when you see a traffic source that works especially well, you can whitelist that source so it always receives favored status.
"It’s just like running a night club for example; you don’t want to let in the people who won’t buy your drinks," added Skavhellen. "We are your bouncer and you control the guest list. We make sure your intended guests get in and the undesirables stay outside."
Skavhellen also suggested, "In our continuous quest to give our customers the best information possible when analyzing their traffic quality, we recommend third-party tools like Voluum, which is more powerful and sophisticated than standard tools like Google Analytics. The better an advertiser understands his or her traffic, the easier it is to use whitelists and blacklists effectively."
In addition to adding single domains to whitelists and blacklists, PlugRush customers can also use these lists to control IP addresses or even a full range of IP addresses. This approach is particularly useful for advanced customers looking to target specific mobile carriers.
"Many of our advertisers have their own list of IP addresses for different mobile operators," explained Skavhellen. "Customers can now build a whitelist for specific carriers; for example Vodafone in Spain. This makes it possible for them to build a very specific ad campaign that targets just that one specific carrier."
To learn more about PlugRush targeting tools, click here and sign up for a free account.
