BERGEN, Norway—PlugRush has kicked off a new plan to change how adult businesses look at traffic networks, and the first step in that plan came this week with the launch of the company's all new website. The new PlugRush.com simplifies the process for media buyers, gives the network a facelift and better communicates what makes PlugRush different from its competitors.
To celebrate the new website launch, Plugrush has lowered the minimum bid for all desktop traffic; only $1.00 for 1,000 plug clicks and $0.10 for 1,000 pops. The company expects the low April prices to make it irresistible for traffic buyers to try PlugRush traffic for themselves.
"PlugRush addresses the traffic challenge in a unique way, and it's our job to explain that to companies who buy or sell traffic," says Thomas Skavhellen, Chief Brand Manager for PlugRush. "It all comes down to the PlugRush widget, or 'plug,' which is what we use to move traffic from sellers to buyers in place of banner ads, and it's why our traffic converts so well for advertisers."
Plugs are content marketing widgets that can be plugged into any website, offering visitors a number of different clickable choices that lead to a variety of different content. Traffic sent through any link in a plug can earn return traffic for traffic traders, or can simply earn revenue from advertisers for traffic sellers.
"The traffic that advertisers receive through plugs is highly targeted," said Skavhellen. "Visitors have multiple options to choose from in each plug, so they can pick what interests them the most – unlike traditional banner ads where the user has just one choice. This is the PlugRush advantage."
The launch of the new PlugRush.com this week is the first visible step in the company's yearlong development efforts. Worth noting, media buyers who buy traffic on behalf of third parties can now sign up for their own dashboard without going through time-consuming steps that are more appropriate for publishers, like registering a domain and setting up ad zones.
"The changes are based on customer feedback and we're very pleased with the results," said Skavhellen. "There's no cost to sign up for PlugRush, so it makes sense for companies who buy, trade or sell traffic to create their own account to evaluate the effectiveness of our network's approach to moving traffic forward."
To learn more, or to take advantage of April's special pricing, visit www.plugrush.com.
