UITGEEST, Netherlands - Affiliate program Payserve has launched its "recip galleries," a promotional tool expected to help webmasters boost traffic and search-engine rankings.
"This new marketing tool enables webmasters that use [free hosted galleries] for promotion of Payserve's sites to add their own reciprocal links to the galleries," said Maria Motzo of Payserve. "The recip tool offers many advantages. On one hand, the recips increase traffic to the websites when surfers click on the links directly, and on the other hand, reciprocal links can play a major role in boosting a site's search-engine rankings. This makes them very useful for search-engine optimization.
The tool allows webmasters to filter galleries by niche and site, and place the recips on the tops or bottoms of the free hosted galleries. Webmasters can use up to three recips, each with two links.
Webmasters can pick up these recip galleries by logging in to their Payserve accounts and clicking on "Recips" in the "Tools" menu. Affiliates already using Payserve FHGs should make sure that, when activating the recip tool, the script does not throw out the existing galleries.