Based on what the company calls “extensive testing in six countries,” UK-based Mobill Cash says paying via premium text messaging (PSMS) increases website membership sales by more than 30 percent.
The company said clients using Mobill Cash experienced an average increase in revenue of up to $1,000 per hour in the UK alone with no cannibalization of existing revenues, no additional marketing, and no additional advertising support or spending.
What’s more, out of 27,000 $10 transactions, Mobill Cash parent company Vidicom discovered only three unhappy customers requiring a refund or chargeback.
The process for billing through telephone uses either a pin number or confirmation of a text message. No additional support through live operators is needed.
“Today’s growing concerns over payment fraud such as credit cards means people want simpler, safer alternatives as well as increased convenience,” said Vidicom Managing Director Glyn Smith. “PSMS provides this as well as being totally discreet whilst allowing companies to open up to enhanced mobile services.”
